Jon Hamm Wore a $360K Jacob & Co. and Nobody Asked His Permission
The watch is absurd. That's the whole point.
Photo · GQ
There's a version of celebrity watch culture where a publicist picks something safe, the brand sends a loaner, and everyone moves on. Jon Hamm wearing a Jacob & Co. Bugatti Tourbillon to a press appearance is not that version.
The piece costs $360,000. It has a miniature Bugatti engine inside it that actually moves. It is, by almost any traditional measure, too much — and Hamm wore it like a man who has stopped explaining himself to rooms he doesn't respect.
That's the move. Not the watch. The how.
Anyone can wear something expensive. The thing that's actually hard is wearing something that invites judgment and not flinching. The Jacob & Co. is the kind of piece that splits a room — watch people either love the engineering spectacle or find the whole thing garish. Hamm put it on his wrist anyway.
There's a version of personal style that's really just approval-seeking with better taste. This isn't that. This is a man in his mid-fifties who found something that made him feel something and wore it out of the house.
More of that, please.