The Cheapest Toyota You'll Ever Own Is a T-Shirt
Uniqlo just turned Japanese automotive history into a $13 decision you won't regret.
Photo · Hypebeast
The best car flex isn't a keychain on your belt loop. It's wearing something that makes a person who knows, know.
Uniqlo's new Toyota UT collection drops April 13th — ¥1,990 a piece, which rounds to nothing — and it features the Land Cruiser, the Corolla, the 2000GT, and the HiAce. Not the GR Supra. Not whatever's in the current showroom. The icons. The ones that earned the name.
Artist Kosuke Kawamura did the graphics, and his work has a collage-meets-archive energy that doesn't feel like merch. It feels like a poster you'd find rolled up in someone's garage. That's the difference between a collab that understands the source material and one that just licenses the logo.
The relaxed fit is right. You're not meant to look like you work at a dealership. You're meant to look like you've watched a lot of vintage Fuji Speedway footage and own at least one Haynes manual you've actually opened.
Fourteen dollars for a 2000GT on your chest. The actual car starts at half a million if you can find one. Wear the shirt. Drive something interesting with the savings.